Jim Beam / Holiday
A spot to promote and bring to life the new limited edition Jim Beam bottle, transforming classic Jim Beam White into a frosty winter landscape. Charming woodcut illustrations from Andrew Davidson were brought to life with cel frame animation which were then wrapped digitally around the label to bring the winter wonderland to life. The whole spot is set in a snowy scene, the snow moving in the wind to reveal the limited edition bottle and the stories contained within.
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