Dodge / 1968
Awards Creative Pool - Bronze
A homage to the 1968 Dodge Charger. Capturing the elegance of the design of the Charger, alongside the unapologetic power that sits beneath the chassis. Taking the viewer on the journey from approaching the car, the reveal of the classic headlamps opening, to firing up the V8 Hemi. All building up to moment you channel that power through the wheels and into the road, celebrating the other side of that elegance in all its smoke inducing glory.