Burger King / The Meltdown
Awards D&AD, Brand in Moving Image - Graphite, One Screen Film Festival - Finalist
Featured Design Week, Fast Co, AdAge, BBC, CNN, Contagious
Welcome to the Meltdown.
Burger King turned up the heat on plastic waste and no longer serving single-use toys with its kids meals. Oh, and there’s more… the brand is also inviting customers to drop their unwanted plastic toys, so that they can be melted down for good and up-cycled into play areas.
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